Our goal is to inspire and equip our community to get out, stay out and have fun in the sun.
Our gear is lightweight, multi-functional, UPF sun protective and engineered for performance to breath, wick, dry quick and resist odor. Beyond the technical jargon, we like to say we create functional outdoor gear that is fun to wear and that everyone can afford.
While preparing for his backcountry adventures, our founder Troy was looking for the perfect outdoor apparel that would allow him to travel, hike, camp, fly fish and stay outside for hours, days, weeks and sometimes months at a time. He wanted something that would be comfortable, lightweight, multi-functional and perform. Could there be a piece of apparel that would be useful from the beach to the desert to the mountains? Mostly, he wanted some gear that would allow him to enjoy the outdoors and have fun. He discovered that a performance sun hoodie fulfilled all the requirements. He added a trucker hat and some bold sunglasses for a little style. He liked the kit so much that he decided to share it with his friends.
We believe in the philosophy that "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away". We design, reduce, refine and test our gear until we're happy. Then we do it all over again. This makes us even happier. We may not always achieve perfection, but in our quest we will get closer.
Taking inspiration from the ultralight backpacking community, our name and logo were created by evaluating the common unit of measurement, the "Ounce". Then we abbreviated it to "oz.". Then we cut out the unnecessary bits. When there was nothing more to take away; we had our name and logo.
The sun is out! It's nice outside - go travel, run, walk, hike, hangout in hammock, cast a line, climb a rock, swim in the sea, practice yoga, plant some veggies, paddle down a river and watch the sun set.
Go have fun in the sun!
GET OUT, STAY OUT, HAVE FUN IN THE SUN
a.k.a. the good stuff